About Us


About Us: Mis Selling Car Finance

Our Journey

Mis Selling Car Finance was founded in 2017 with a simple yet powerful mission: to shed light on the often-misunderstood world of car finance and protect consumers from unfair practices. We believe that every individual deserves access to transparent, honest, and accessible information when it comes to financing their dream vehicle.

Our story began as a response to the growing concern over mis-selling in the car finance industry. We identified a critical gap in the market for an independent platform dedicated to educating consumers and holding dealers accountable. Since our inception, we’ve grown from a small team of passionate advocates to a thriving online community.

Milestones and Achievements

  • 2018: Launch of our comprehensive database, cataloging thousands of car finance deals and reviews, making it easier for consumers to compare options.
  • 2019: Introduction of our award-winning blog series, “The Truth About Car Loans,” which has become a go-to resource for understanding various financing schemes.
  • 2020: Expansion of our team to include seasoned journalists and financial experts, ensuring in-depth and accurate content.
  • 2021: Reach of 5 million unique visitors monthly, solidifying our position as the leading online destination for car finance insights.
  • 2022: Launch of our peer-reviewed section, where readers can share their experiences, further enriching our community-driven platform.

Our Purpose and Core Values

At Mis Selling Car Finance, we are driven by a deep sense of responsibility towards empowering consumers. Our purpose is to bridge the information gap that often leads to mis-selling, enabling individuals to make informed decisions when purchasing or financing a car. We uphold the following core values:

  • Transparency: We believe in clear and accessible communication, ensuring every piece of information is presented without bias.
  • Accuracy: Our commitment to veracity means we go the extra mile to verify facts, providing reliable data for our readers.
  • Independence: As an independent platform, we remain unbiased, offering impartial advice free from industry influences.
  • Empowerment: We aim to empower consumers by arming them with knowledge, enabling them to navigate the car finance landscape confidently.

Addressing the Internet’s Information Gap

The online world is a double-edged sword when it comes to car finance information. While it offers vast resources, much of it is either misleading or presented in complex jargon. Mis Selling Car Finance was created to fill this void by offering:

  • Simplified Explanations: We break down intricate financial concepts into digestible content, making complex topics understandable for all.
  • Unbiased Reviews: Our reviews are unbiased and objective, evaluating various car finance schemes based on their merits.
  • Consumer Advocacy: We advocate for the rights of consumers, ensuring they have the tools to reject unfair practices and make informed choices.

Unbiased Information and Accuracy

Mis Selling Car Finance is committed to maintaining the highest standards of journalistic integrity. Here’s how we ensure reliable information:

  • Fact-Checking: Every piece of content undergoes rigorous fact-checking, verifying data and figures from multiple credible sources.
  • Expert Panels: We collaborate with industry experts and financial analysts to review and validate our content, ensuring accuracy.
  • Peer Review: Our peer-reviewed section encourages a community approach, allowing readers to contribute their experiences while maintaining editorial oversight.

Serving Our Audience

Our target audience comprises individuals seeking clarity in the car finance journey—from first-time car buyers to experienced drivers looking for better deals. We serve them by:

  • Providing easy-to-understand guides and articles, making complex topics accessible.
  • Offering practical tips and strategies to negotiate better terms.
  • Facilitating comparisons between different financing options, helping readers find the best fit.
  • Encouraging reader engagement through comments and feedback, fostering a community of informed consumers.

Meet Our Team (AI-Generated Names)

  1. Dr. Emma Verity – Chief Editor and Founder, a seasoned journalist with a passion for consumer advocacy.
  2. Lucas Insight – Senior Financial Analyst, responsible for data analysis and trend identification in car finance.
  3. Sophia Clarity – Content Creator, crafting engaging articles and guides that simplify complex topics.
  4. Alexander Revo – Community Manager, overseeing our interactive sections and fostering a vibrant online community.
  5. Isabella Transparency – Head of Research, dedicated to fact-checking and ensuring the integrity of our content.
  6. Max Insightful – Digital Marketing Specialist, driving our online presence and engagement strategies.

Our Business Model

Mis Selling Car Finance operates on a subscription model, offering both free and premium services:

  • Free Content: All our articles, guides, and basic reviews are accessible to the public, providing valuable insights for all readers.
  • Premium Services: Subscribers gain access to exclusive content, including in-depth analyses, webinars, and personalized finance consultations. We also offer affiliate partnerships with reputable car finance providers, ensuring a transparent and fair system.

Get in Touch

If you have any queries, suggestions, or simply want to share your story, please reach out to our dedicated team via our Contact Us page. Your feedback is invaluable as we continue to evolve and serve our readers better. Together, let’s navigate the car finance landscape with clarity and confidence!